Fedex Digital ALWAYS ON TIME by VML Sao Paulo
The Digital Advert titled ALWAYS ON TIME
was done by VML Sao Paulo advertising agency for Fedex in Brazil. It was released in Apr 2013.
Fedex: ALWAYS ON TIME
Brand
Media
Released
April 2013
Posted
April 2013
Market
Agency
Creative Director
Copywriter
Art Director
Creative Director
Copywriter
Credits & Description:
Advertiser: FEDEX
Agency: VML PROPAGANDA
Category: Animated
Copywriter: Mariana Mancia (Y/R)
Acount Manager: Rodrigo Gouvea (VML)
Creative Director: Silmo Bonomi (VML)
Copywriter: Humberto Pacheco (Y/R)
Art Director: Leonardo Brito (Y/R)
Motion: Tales Simon (VML)
Acount Director: Valeria Ordonhez (VML)
Creative Director: Nelsinho Botega (VML)
Creative Chief: Vitor Knijnik (VML)
Brief Explanation
The user sees a banner with a digital camera that has its timer blinking. The camera is facing the sky, not focusing on anything specific. At the moment the timer stops, the camera captures a FedEx airplane flying in the sky. Right after that we see the signature of the banner: FedEx Express. Always on time.