FIA Foundation: HIGH SPEED AD

Credits & Description:

Advertiser: FIA (FEDERATION INTERNATIONALE DE L'AUTOMOBILE)
Agency: GLOBO COMUNICAÇÃO
Category: Tablets and Other Devices
Account Executive: Andrea Pansani (Globo)
Art Director: Bruno Di Celio (Globo)
Copywriter: Carlo Iulio (Globo)
Illustration: (Artluz Studio)
Creative Director: Marcos Pedrosa (Globo)
Programming: The Goodfellas (The Goodfellas)
Account Executive: Bernardo Magalhães (Globo)
Art Director: Rodrigo Judá (Globo)

Brief Explanation
The application was created for the digital version of Veja, one of the magazines with the highest circulation in Brazil. The objective: to advertise ticket sales for the Brazilian Formula One Grand Prix at Interlagos, targeting an opinion forming public with a keen interest in technology. The idea: when one turns the page on the tablet, one hears the characteristic sound of accelerating cars. The pages flip by rapidly, leaving a trail of speed, ending up on a page that transacts ticket sales. Thus, the consumer is attracted by the great differentials of the sport -thrills and speed – and has a taste of what awaits on race day.With an unprecedented action for the client and a small budget, in a few weeks we achieved a 30% increase in sales compared to last year's race.