In New Zealand we needed to shift the perception of the Focus range from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range. Agency: JWT New Zealand.
Category: Automotive
URL: http://focus5.tv/#1
Client: Ford
Agency: JWT Auckland
Country: New Zealand
Director: Jon Baxter
Executive Creative Director: Cleve Cameron
Art Director: Natalie Allen
Creative: Cleve Cameron
Creative: Sam Dickson
Creative: fraser kirby
Creative: Salah Ben-Brahim
Producer: Kerry Prenderville
DoP: Jon Baxter
Agency Producer: Mary Wall
Designer: Glenn Chapman
Editor: Jon Baxter