Ford: Comeback Calendar [image]

Credits & Description:

Agência/Agency: Gtb
Anunciante/Advertiser: Ford Motor Company
Direção de Criação Executiva: Vico Benevides
Direção de Criação/ /Creative Director: Rodrigo Strozenberg, Arnaldo Boico
Produtor da agência/Agency Producer: Luana Aghata, Brunno Papa
Redator/Editor: Henrique Zirpoli, Alex Adati
Atendimento/Attendance: Sergio Silveira, Rodolfo Luz, Matheus Trigo
Produtora de som/Sound Production: Antfood
Outros créditos:
Creative Technologist: Ícaro de Abreu
Ilustrator: Guilherme Portugal
Prototipagem: Manoel Cipriano
Planejamento: Dorian Dack, Fernando Takey, Mariana Fortti
Mídia: Rafael Pascoal, Leandro Fonseca, Felipe Lopes, Monique Reis
Tecnologia: Media Monks
Diretor de Arte/Art Director: Daniel Massih, Thiago Barbieri, Guilherme Portugal
Produtora/Production Company: Santa Transmedia
Diretor/Director: Gustavo Gripe
Sinopse:
Every year Ford Trucks creates a different calendar to distribute on their dealerships. But in fact, truckers don’t use this calendar. It’s their families who use it. So we decided to create a calendar especially for them. Truck drivers carry all types of load: wood, rocks, foods, etc. But the heaviest load is the one their families carry: the missing of a family member. So we created a calendar that not only gives you the dates, but by using a mobile device it communicates with a location device installed on the truck and alerts the truck driver’s family when he is coming back home (less than 1 mile from home).