Fox Sports: THE BALL NEVER STOPS

Credits & Description:

Advertiser: FOX SPORTS
Agency: FOX SPORTS CREATIVE TEAM
Category: Interactive video
Advertising campaign: THE BALL NEVER STOPS
Vice President: Eduardo Zebini (FOX Sports)
On-Air Director: Alex Mendes (FOX Sports)
On-Air Manager: Victor Seabra (FOX Sports)
Copywriter: Alex Mendes (FOX Sports)
Supervising Vice President: Gustavo Leme (FOX Sports)
Sound Designer: Patrick Laplan (FOX Sports)
Animator: Victor Seabra (FOX Sports)

Brief Explanation
We had to draw attention to the youtube channel of FOX SPORTS and we had to do that in a different way. To achieve this we had a idea: use the youtube`s player little "ball", like a real soccer ball. We started to draw a history that a soccer player was passing by anything until the goal.We asked to people through social network (Facebook/twitter)to help the soccer player to take the ball until the goal. They should keep the mouse pointer over the play button, because on youtube, when the mouse is outside the play button the ball disappears.