France 5: Domestic Violence, 2

Credits & Description:

Client: France 5
Agency: Publicis Conseil
Production: QUAD
Country: France
Director: Frederic Schoendoerffer
TV Producer: Pierre Marcus (Prodigious )
TV Producer: Patrick Pauwels ( Prodigious )
Executive Creative Director: Fabrice Delacourt
Executive Creative Director: Olivier Desmettre
Creative Director: Fabrice Delacourt
Creative Director: Olivier Desmettre
Copywriter: Julien DESCHAMPS
Art Director: Jordan LEMARCHAND
Producer: Martin COULAIS
Post production: Christelle Prud'homme
Post production: Fix Studio
Post production: PRODIGIOUS
Sound Production: Boris Nicou ( Prodigious )
France 5 (channel 7 of French TV) dedicated the entire day of november the 25th to the cause with documentaries, lives, debates and special editions of usual broadcasts. France 5 used all its social platforms to relay the cause before, after and during that day with posts and videos. A special TVC was created by Publicis and broadcast by the channel during serveral weeks. A website where women could anonymously testify was created for that day and still used today. The Hashtag #violencesfemmes France 5: Domestic Violence was created by France5 and is still use today. November the 25th, the whole programming of the channel was dedicated to the cause with documentaries, lives, debates and special editions of usual broadcast. France 5 also created a PSA commercial aired several days on the channel and on social media. An online platform that allowed women to testify anonymously was launch and at the same time the #violencesfemmes was launch free voices.