Category: Sports
Media: Experiential
Category: Food
Brand: Frölunda
Agency: CP+B
Geo: Sweden
Advertising Agency: CP + B, Scandinavia, Gothenburg, Sweden
Creative Director: Markus Lindsjö
Art Directors: Emma Linnéa Engberg, Emil Gustafsson Ryderup, Malin Saarinen
Copywriter: Julia Gillgren
Photographer: Skvader Media
Account Director: Petter Brink
Published: February 2017
Description:
The Swedish ice hockey team Frolunda has a habit of eating their rival Farjestad for breakfast. So naturally, before a game between the two, Crispin Porter + Bogusly, Gothenburg launched Farjestad cereal. Crispy, crunchy cereal with just a hint of mockery. Because as Frölunda eats Farjestad for breakfast, we wanted their fans to do the same.