| Clio Awards 2017 | ||
|---|---|---|
| Product Design | Product/Service: Vehicles & Accessories | Bronze |
| LIA Awards 2017 | ||
| Design | Product Development | Bronze Winner |
| The Lisbon International Advertising Festival 2017 | ||
| Branded Content | Activation Branded Content | Silver |
| Design | Others - Product Design | Silver |
| Promo & Activation | Self Promotion | Bronze |
| Innovation | Creative Innovation | Silver |
We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport.
Category: Telecommunications
Media: Case Film
Client: FUEL TV
Agency: FCB Lisboa
Production: Bro Cinema
Country: Portugal
Director: Mario Patrocínio
Creative Director: Edson Athayde
Creative Director: Luis Silva Dias
Copywriter: Viton Araújo
Art Director: Rodrigo Burdman
Art Director: Eduardo Pastor
Sound Design: Paulo Costa
DoP: Pedro Patrocínio
Post production: Claudio Jordão
Designer: João Martins
Designer: Ricardo Marques
Synopsis:
Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience.
How to engage with the skateboarding social community and create relevant, local, online content in a country where the streets are the nightmares of any skater?
The Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. We promoted this new sport with a radical online video series.