Fujifilm Digital X-SERIES 300×250 FOR INTERACTION by Fujifilm Business Expert Corporation

X-SERIES 300×250 FOR INTERACTION
The Digital Advert titled X-SERIES 300×250 FOR INTERACTION was done by Fujifilm Business Expert Corporation advertising agency for Fujifilm in Japan. It was released in Mar 2013.
Advertising campaign for Fujifilm

Fujifilm: X-SERIES 300×250 FOR INTERACTION

Brand
Fujifilm
Media
Digital
Released
March 2013
Posted
March 2013
Market
Japan
Industry
Business equipment & services, Corporate Image
Agency
Fujifilm Business Expert Corporation
Creative Director
Hiroyuki Goi
Producer
Yoshihiro Matoba

Credits & Description:

Advertiser: FUJIFILM Corporation
Agency: FUJIFILM BUSINESS EXPERT CORPORATION
Category: Interactive
Technical Assistant: Chiharu Akiyama (Fujifilm Business Expert Corporation)
Creative Director: Hiroyuki Goi (Fujifilm Business Expert Corporation)
Creative Technologist/Design: Kazuya Uto (Enone Inc.)
Technical Director: Kenya Tsuruki (Hardromanticcers Inc.)
Music Composer: Makoto Murase (Sisan Co. Ltd.)
Producer: Yoshihiro Matoba (Fujifilm Business Expert Corporation)
Executive Producer: Shinji Yoshino (Fujifilm Business Expert Corporation)

Brief Explanation
Is an ad of 300 x 250 pixels just an entrance to a landing page? What if such an ad can generate interactions with Internet users, enhancing their engagement with the brand?We posted a rich media advertisement offering simulation of four different models of Fujifilm X series digital cameras on Google Display Network. As it was the pay-per-click advertising, no charge was incurred for interactions with users.While 35,541 clicks incurred cost to us, about 610,000 of unique users engaged in interactions for a total of 3,793 hours, and 139,637 shots were simulated at no charge to us.