Fuller's London Pride: Made Of London

Credits & Description:

Fuller's is inviting people to join its daily brewery taste test with a free pint of London Pride, thanks to a unique new social media campaign created for the British real ale brand by The Corner. Every day for two weeks, Londoners who tweet @LondonPride at midday using the hashtag #TweetAt12 will receive a code for a pint on the house, redeemable at Fullers pubs around the capital. Fuller's hosts a taste test at 12pm each day at its Chiswick brewery, with staff ensuring the quality of its London Pride ale is consistent - the campaign brings to life the lengths the brewer goes to in maintaining its high standards. The activity follows last year’s #EmptyPint campaign, which saw drinkers tweet a picture of their empty pint glasses and receive a free refill, generating 5.7 million impressions for the brand. The #TweetAt12 campaign will see two executions on 48 sheets and 6 sheets across the capital, and in press including: Timeout, The Metro and The Evening Standard. Social activity will take place across Twitter, Facebook and Instagram. Along with the redeemable code, London Pride will also send people a link to a taste test video from Fuller's head brewers, pointing out what to look for when tasting a pint of its real ale.Agency: The Corner
Category: Drinks, alcoholic
URL: http://www.fullers.co.uk/beer/...
Agency: The Corner, London
Country: United Kingdom
Creative Director: Tom Ewart
Copywriter: Matthew Lancod
Art Director: Robert Amstell
Agency Producer: Leslie Ellen Poole
Founding Partner: Neil Simpson
Planning Director: Neil Hourston
Planner: Talula White
Business Director: William Leabeater
Account Manager: Greg Hall
Media Company: UM
Photographer: Ben Ingham
Retouching: Tapestry