Fundacao Ondazul Digital Empty bucket by NBS Sao Paulo

Empty bucket
The Digital Advert titled Empty bucket was done by NBS Sao Paulo advertising agency for Fundacao Ondazul in Brazil. It was released in Sep 2014.
Advertising campaign for Fundacao Ondazul

Fundacao Ondazul: Empty bucket

Brand
Fundacao Ondazul
Media
Digital
Released
September 2014
Posted
September 2014
Market
Brazil
Industry
Charities, Foundations, Volunteers
Agency
NBS Sao Paulo
Producer
Andréa Metzker

Credits & Description:

Brand: Ondazul
Media: Online
Category: Public interest
Agency: NBS
Geo: Brazil
OndAzul: Empty bucket
see the work at http://www.baldevazio.com.br
The Ice Bucket Challenge has gone viral all around the world and it’s been not different in Brazil. Numbers reveal the success on its aim to fundraise ALS amyotrophic lateral sclerosis research: more than 2.4 millions videos uploaded and 28 million people joined the conversation. Although the cause is noble, Brazil has been struggling with water shortage and so the project has a collateral effect: water waste. So OndAzul has created the Empty Bucket movement. Donate or make your video using an empty bucket. Donate with no waste.
Advertising Agency: NBS, Brazil
Creative VP: André Lima
National Creative Director: Carlos André Eyer
Creative Directors: Eduardo Almeida, Carlos André Eyer, André Lima
Creatives: Bob Ferraz, João Resende, Luiz Cesar Faria
Account: Claudia Horta, Marina Gouvêa, Larissa Ximenes
Planners: Paula Lagrotta, Joelma Valverde
Media: Fátima Rendeiro, Leonardo Carrilho, Priscilla Menezes
Project Team: Teca Vilaça, Miguel Pacheco, Bruno Chaves, Rodrigo Castro
PR: Marilena Senra
Producer: Andréa Metzker