Gardein Digital Start A Healthy Relationship by The Brainstorm Group

Start A Healthy Relationship
The Digital Advert titled Start A Healthy Relationship was done by The Brainstorm Group advertising agency for subbrand: Garden Protein International (brand: Gardein) in Canada. It was released in Jan 2013.
Advertising campaign: Tired of the Meat Market?

Gardein: Start A Healthy Relationship

Brand
Garden Protein International  (Gardein)
Media
Digital
Released
January 2013
Posted
January 2013
Market
Canada
Industry
Grocery and Other foods, Business equipment & services, Corporate Image
Agency
The Brainstorm Group
Creative Director
Dorothy Mcmillan
Art Director
Alek Von Felkerzam
Production Agency
4stroke

Credits & Description:

The campaign, developed by Toronto-based The BrainStorm Group, features lines like “Tired of the meat market?”, “A friend with nutritional benefits” and “Get swept off your meat” while digital media provides consumers with the opportunity to get to know Gardein foods a little better by creating a provocative dating profile for each food.

View the 4 Pandora Ads

Mandrin Orange Crispy Chick'n: http://www.youtube.com/watch?v=V2EoLQwHYAk

Ultimate Beefless Sliders: http://www.youtube.com/watch?v=sZSFiFk2Xak

Seven Grain Crispy Tenders: http://www.youtube.com/watch?v=7__nkuKKScM

Homestyle Beefless Tips: http://www.youtube.com/watch?v=5J0fkq762-4

Campaign Title: Start A Healthy Relationship

Client: Gardein – Garden Protein International



Creative Agency: The BrainStorm Group, Toronto

CEO: Bob Froese

Creative Director: Dorothy McMillan

Art Director: Alek Von Felkerzam

Copy Writer: Lee Cristiano

Director, Client Services and Strategy: Deborah Arbus

Director of Digital: Jonathan Kirsten

Account Executive: David Glow

Video Production: 4stroke

Audio Production: BoomBox Sound