Valentineâs Day in Japan has become a âritualâ where gifts are given out of obligation, rather than being the day that happens once a year where you can tell your special someone how you feel about them. So what can be done to resolve this unfortunate situation and return to the true joy of what Valentineâs Day is really all about? Saatchi & Saatchi Fallon's new campaign for GODIVA entitled "Surprise Messengerâ is meant to do just that. The campaign is centred around a special GODIVA messenger who will deliver your message of love and Godiva chocolates in your place, letting even the more shy among us tell someone how they feel without being overly embarrassed. Working in tandem with the messenger component is the âGODIVA MASK CARDâ which enables one to gift chocolates and a special message while hiding their identity with an original GODIVA mask.
Category: Public interest
URL: https://www.godiva-surprise-messenger.com
Client: Godiva Japan
Agency: Saatchi & Saatchi / Fallon Tokyo
Country: Japan
Art Director: Kenji Moriuchi
Creative Director/ writer: Yoshishige Takei
Strategic Planner: Phillip Rubel
Designer: Tomoki Mitsuhashi
Sr. Interactive Planner: Kazumi Ueda
Interactive Planner & Account Executive: Tomoko Araki
Director of Client Service: Maiko Itami