Google Digital HIP-HOP MUSICIANS by E21

HIP-HOP MUSICIANS
The Digital Advert titled HIP-HOP MUSICIANS was done by E21 advertising agency for Google in Taiwan. It was released in Mar 2013.
Advertising campaign for Google

Google: HIP-HOP MUSICIANS

Brand
Google
Media
Digital
Released
March 2013
Posted
March 2013
Market
Taiwan
Industry
Portals
Agency
E21

Credits & Description:

Advertiser: GOOGLE TAIWAN
Agency: E21 MAGICMEDIA
Category: Video
Advertising campaign: HIP-HOP MUSICIANS
Country Marketing Manager: Richard Li (Google Taiwan)

Brief Explanation
To boost search query growth, making Google Search part of TW people's life, Google Taiwan launched TW Search Stories campaign with localized Inside Search site, using extraordinary true stories to inspire curiosity and to showcase remarkable things that happen when Google Search removes barriers between users and the things they are searching for.Search Stories - Kou Chou Ching, not just to aid in writing music, through searching on the internet, the band found long lost Formosa folk rhyme and ancient names of Taiwan places. Through searching they even won their own JPF Award, the greatest independent music award.