Google Digital, Design & Branding Jacquard [image] 7 by Google Creative Lab
![Jacquard [image] 7](https://fcdn.me/224/2c2/google-jacquard-image-7-21082c5118a8f1664c36d548bf.jpg "Jacquard [image] 7")
The Digital Advert titled Jacquard [image] 7
was done by Google Creative Lab advertising agency for Google in United States. It was released in Jan 2016.
Google: Jacquard [image] 7
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Agency
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Design | Technological Innovation | Graphite Pencil |
| Product Design | Innovative Product Design | Wood Pencil |
Credits & Description:
Agency: Google Creative Lab & Atap
Client: Google Atap
Creative Agency: Google Creative Lab
Development: Google Atap
ATAP (Google’s Advanced Technology and Projects group) pioneered a new wearable technology: one that would make it possible to invisibly weave technology into any textile, at a commercial scale. The ambition was to create a raw material which - when used in collaborations between fashion designers and developers - could create garments with interactive surfaces. With Jacquard, entirely new ways of interacting with the world around us will be made possible: from the way we communicate on the move to the way we control our homes.