Advertiser: GOOGLE TAIWAN
Agency: E21 MAGICMEDIA
Category: Video
Advertising campaign: PHOTOGRAPHER
Country Marketing Manager: Richard Li (Google Taiwan)
Brief Explanation
To boost search query growth, making Google Search part of TW people's life, Google Taiwan launched TW Search Stories campaign with localized Inside Search site, using extraordinary true stories to inspire curiosity and to showcase remarkable things that happen when Google Search removes barriers between users and the things they are searching for.Search Stories - Po-Lin Chi, a master photographer who has taken over 300,000 aerial photographs of Taiwan. Prior each shoot he performs a 3D flight simulation on Google Earth, in order to familiarize with the terrain. He constantly searches for different altitudes to watch over the beautiful Taiwan.