Google Digital, Design & Branding Through the Dark [image] by R/GA Sydney
![Through the Dark [image]](https://fcdn.me/720/5d9/google-play-music-through-the-dark-image-577ac458e5b44a2225423dbf8e.jpg "Through the Dark [image]")
Google: Through the Dark [image]
Awards:
| D&AD 2017 | ||
|---|---|---|
| Crafts for Design | Animation & Illustration for Websites & Digital Design | Yellow Pencil |
| Graphic Design | Digital & Mobile | Wood Pencil |
| The ADC Annual Awards 2017 | ||
| Digital | Craft in Digital: Art Direction Single | Silver Cube |
| Clio Awards 2017 | ||
| Digital/Mobile | Product/Service: Website | Bronze |
| Digital/Mobile Technique | Product/Service: Graphic Design | Silver |
| AICP Next Awards 2017 | ||
| Website | - | The Winner |
Credits & Description:
Agency: R/Ga Sydney
Client: Google
Associate Technology Director: Blake Kus
Senior Designer: Jess Bateman
Senior Experience Designer: Shruti Rai
Software Engineer: Aaron George
Social Strategist: Justine Cusack
Marketing Science Manager: Corey Nicely
Production: Margo Lowry
Production: Julia Rush
Production: Gertjan Leppers
Senior Account Director: Natalie Brend
Senior Technology Director: Jeff Donios
Senior Technology Director: Richard Osellame
Animation Design: Eran Hilleli
Cg Lead: Stevie Watkins
Pr: Poem
Media: Essence Digital
Creative Director: Michael Armstrong
Executive Creative Director: Hamish Stewart
Executive Creative Director: Gavin Mcleod
Director: Mike Daly
Copywriter: Kate Allen
Executive Producer: Kim Wildenburg
Executive Producer: Garett Mayow
Description:
A collaboration between Australian hip-hop legends Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down, as experienced by band member Dan Smith when his son underwent leukemia treatment. Two 3D environments rendered in code are navigable by tilting or rotating the phone. Each listen on Google Play Music generated a donation to CanTeen to help support young Australians living with cancer. The work translates a moving personal journey into a powerful digital experience that fans could share.