Google: Primer App [image] 2

Credits & Description:

Agency: Google
Client: Google
Content Producer: Gabriel Manga
Copywriter: Etan Nechin
Creative Director: Kim Mok
Creative Technologist: Kei Yasui
Designer: Ray Masaki
Designer: Dylan Ousley
Developer: Lee Felarca
Developer: Jason Liang
Illustrator: Pete Gamlen
Digital Agency: Google
Content Strategist: Hope Friedland
Head of Brand Marketing: Bethany Poole
Head of Product: Sandra Nam
Marketing Manager (Client): Teo Soares
Google Primer is a new mobile learning platform featuring fast, easy, interactive lessons that people can take wherever, whenever they have 5 minutes free. The app’s distinctive tone of voice is jargon-free and humorous, and editorial illustrations offer moments of delight.
The content of the app avoids being a typical “how to” guide that only promotes Google’s products. Instead of step-by-step instructions, Primer teaches brand-agnostic marketing concepts and strategies—and that’s true whether the lesson is about the basics or a complex innovation.