Advertiser: GOOGLE TAIWAN
Agency: E21 MAGICMEDIA
Category: Video
Advertising campaign: STUDENT
Country Marketing Manager: Richard Li (Google Taiwan)
Brief Explanation
To boost search query growth, making Google Search part of TW people's life, Google Taiwan launched TW Search Stories campaign with localized Inside Search site, using extraordinary true stories to inspire curiosity and to showcase remarkable things that happen when Google Search removes barriers between users and the things they are searching for.Search Stories - Louis Wu, 14, searched his teacher's name on Google and accidentally found the method to measure vibration (IRIS). Starting from here, he became the youngest winner of Taiwan International Science Fair eventually.