Google Digital THE SUFFERING OF BUFFERING by Lowe Lintas Mumbai
The Digital Advert titled THE SUFFERING OF BUFFERING
was done by Lowe Lintas Mumbai advertising agency for Google in India. It was released in Feb 2015.
Google: THE SUFFERING OF BUFFERING
Brand
Media
Released
February 2015
Posted
February 2015
Market
Industry
Agency
Awards:
| Effie Awards Asia Pacific 2016 | ||
|---|---|---|
| The Winners | Media, Entertainment & Leisure | Bronze |
Credits & Description:
category: Media, Entertainment & Leisure
client: Google, India
agency: MullenLowe Lintas Group, India
Case Summary:
Mobile video content continues to grow in India and made up 36% of mobile data traffic in 2014. Estimates suggest this will touch 66% by 2019. There was potential to increase the YouTube users amongst mobile internet population. Weak network was inhibits watching videos on mobile. The ‘Offline’ feature within YouTube app - designed to bypass mobile network shortcomings and facilitate easier consumption of videos on the go, was yet to find favour with users. Unlocking the true potential of this feature for a video hungry generation was key.