Google Digital THE SUFFERING OF BUFFERING by Lowe Lintas Mumbai

THE SUFFERING OF BUFFERING
The Digital Advert titled THE SUFFERING OF BUFFERING was done by Lowe Lintas Mumbai advertising agency for Google in India. It was released in Feb 2015.

Google: THE SUFFERING OF BUFFERING

Brand
Media
Released
February 2015
Posted
February 2015
Market
Industry

Awards:

Effie Awards Asia Pacific 2016
The WinnersMedia, Entertainment & LeisureBronze

Credits & Description:

category: Media, Entertainment & Leisure
client: Google, India
agency: MullenLowe Lintas Group, India
Case Summary:
Mobile video content continues to grow in India and made up 36% of mobile data traffic in 2014. Estimates suggest this will touch 66% by 2019. There was potential to increase the YouTube users amongst mobile internet population. Weak network was inhibits watching videos on mobile. The ‘Offline’ feature within YouTube app - designed to bypass mobile network s...

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