Grant Douglas Digital, DM Spoon For Shaky Hands, 2 by 4creative

Spoon For Shaky Hands, 2
The Digital Advert titled Spoon For Shaky Hands, 2 was done by 4creative advertising agency for Grant Douglas in United Kingdom. It was released in Jan 2016.

Grant Douglas: Spoon For Shaky Hands, 2

Media
Released
January 2016
Posted
January 2016
Agency

Awards:

D&AD Awards, 2016
Creativity for Good (White Pencil)Design - Not for ProfitWood Pencil

Credits & Description:


Agency: 4c Design
Client: Grant Douglas
Design Director: Will Mitchell
Designer: Emily Tulloh
Director: Ewan Macpherson
Engineer: Michael Aldridge
Engineer: John Ritchie
Graphic Designer: Somhairle Macdonald
Industrial Designer: Mark Penver
Model Maker: Tom Harris
Design Agency: 4c Design
Managing Director: Robin Smith
Office Manager: Valerie Webb
Grant has cerebral palsy, which causes his hands to shake and makes it very difficult to use conventional cutlery. He approached 4c Design to help design a spoon that would enable him to eat without spilling food.
The solution came through working with the shakes and not trying to counter them, simplifying the design to a single moulding. This made it both durable and low cost.
The project was done pro-bono as part of 4c’s internship scheme and has now been recognised as a solution for other conditions such as Parkinson’s and essential tremors.