D&AD Awards, 2016 | ||
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Creativity for Good (White Pencil) | Design - Not for Profit | Wood Pencil |
Agency: 4c Design
Client: Grant Douglas
Design Director: Will Mitchell
Designer: Emily Tulloh
Director: Ewan Macpherson
Engineer: Michael Aldridge
Engineer: John Ritchie
Graphic Designer: Somhairle Macdonald
Industrial Designer: Mark Penver
Model Maker: Tom Harris
Design Agency: 4c Design
Managing Director: Robin Smith
Office Manager: Valerie Webb
Grant has cerebral palsy, which causes his hands to shake and makes it very difficult to use conventional cutlery. He approached 4c Design to help design a spoon that would enable him to eat without spilling food.
The solution came through working with the shakes and not trying to counter them, simplifying the design to a single moulding. This made it both durable and low cost.
The project was done pro-bono as part of 4c’s internship scheme and has now been recognised as a solution for other conditions such as Parkinson’s and essential tremors.