Graubunden Ferien: The Village Phone Promotion [image]

Credits & Description:

Agency: Jung Von Matt/limmat Zürich, Switzerland
Client: Graubuenden Ferien
Product: Tourism Board For Graubuenden
Entrant: Jung von Matt/Limmat Zürich, Switzerland
Title: The Village Phone Promotion
Product/Service: Tourism Board For Graubuenden
Idea Creation: Jung Von Matt/Impact Zurich, Switzerland
Pr: Jung Von Matt/Impact Zurich, Switzerland
Production: Ferrari & Kaempfen Kilchberg, Switzerland
Executive Creative Director: Samuel Christ (Jung von Matt / Limmat)
Creative Director: Johannes Raggio (Jung von Matt / Limmat)
Creative Director: Marco Zimmerli (Jung von Matt / Limmat)
Copywriter: Alain Eicher (Jung von Matt / Limmat)
Art Director: Lukas Frischknecht (Jung von Matt / Limmat)
Art Director: Andrea Klainguti (Jung von Matt / Limmat)
Graphics: Joelle Hauser (Jung von Matt / Limmat)
Account Supervisor: Marco Dettling (Jung von Matt / Limmat)
Account Manager: Monika Arnold (Jung von Matt / Limmat)
Account Executive: Roman Moesli (Jung von Matt / Limmat)
Account Manager: Roman Meister (Jung von Matt / Limmat)
Agency Producer: Sarida Bossoni (Jung von Matt / Limmat)
Technical Supervision: Ralf Braendle (Jung von Matt / Limmat)
Online Marketing: Matthias Wobrock (Jung von Matt / Limmat)
Online Marketing: Dominik Habermacher (Jung von Matt / Limmat)
Public Relations: Christoph Kinsperger (Jung von Matt / Limmat)
Director: Luc Kaempfen (Ferrari & Kaempfen)
Sound Studio: Jingle Jungle (Jingle Jungle)
Technical Support: Henri Sieber (Kamerawerk)
Technical Support: Valentin Altorfer (Simple Mechanik)
Website URL: http://www.dorftelefon.ch/
Social Media URL: https://www.facebook.com/graub...
Video URL: https://youtu.be/6oexJACZ0-A
Video URL: https://www.youtube.com/watch?...
The Campaign
The Graubünden region has many small villages. Tschlin is one of the quietest. It’s so quiet that when the phone in the village square rings you can hear it everywhere. The people of Tschlin wanted to demonstrate this with a promotion. The promise: if you call us on this phone and we don’t hear it, you will win a holiday. The promotion was launched with an online video, which ran for six days. The participants could see villagers on the phone, live on a website.
Creative Execution
We installed a camera in the phone booth so that everyone could see which villager was actually speaking. We also installed one on a roof to help the participants see if someone was near the phone and to prove that nobody was waiting next to it. The promotion took place for six days from 10 a.m. - 8 p.m. During the night, there was only silence, because an answering machine was on so that the inhabitants could sleep. No actors were involved or needed, because every local was enthusiastic about the idea and helped organize this exceptional week.
In six days:
over 30,000 calls
3,906 conversations
over 1.5 million viewings of the online videos
23 million reached through media
The promotion took place from 10 a.m. - 8 p.m. during a working week. That way people could participate when they most longed for peace and tranquillity. Thanks to the website, phone and some additional videos, which documented the promotion during the week, they were able to experience the friendly inhabitants and the quiet village for themselves.