GRAVITY BREWING: THE LAST SUMMER ON EARTH - FACEBOOK APP

Credits & Description:

URL Case Film: http://184.154.119.202/~projects/rashad/lb_lastsummer/lb_facebook_app.html

Social Media URL: https://www.facebook.com/LEBANESEBREW/app_293862387376668

Client GRAVITY BREWING

Product LEBANESE BREW

Entrant INTERESTING TIMES Beirut, LEBANON

Type of Entry: Interactive: Digital Tools

Category: COMMUNITY APPLICATIONS

Title: THE LAST SUMMER ON EARTH - FACEBOOK APP

Product/Service: LEBANESE BREW

Entrant Company : INTERESTING TIMES Beirut, LEBANON

Advertising Agency : INTERESTING TIMES Beirut, LEBANON

Name Company Position

Mo Alghossein Interesting Times Creative Director

Jimmy Francis Interesting Times Creative Director

Ashraf Mansour Interesting Times Strategic Director

Wassim Bassil Interesting Times Managing Director

Tres Colacion Interesting Times Copywriter

Ali El Sayed Interesting Times Art Director

Karim Kazan Interesting Times Creative Director

Anthony Kharat Interesting Times Art Director

Lara Safar Interesting Times Engagement Director

Amer Chamaa Interesting Times Digital Planner

Bahaa Awad Interesting Times Senior Digital Producer

Karam Alghossein Interesting Times Senior Content Producer

Brief Explanation:

Lebanese Brew's interactive Facebook page hosted our new app that came with a bold bucket list of things to do before summer ends. The application allowed users to bet virtual bottles of LB, and dare their friends to do something from the Bucket List to win beer. They just had to upload a photo of themselves doing the dare to win the beer! This gave the app a viral component as people were creating their own ‘Last Summer On Earth’ posters by placing the bold campaign messages over their brave photos, treating the photos, and then sharing them with friends! JURY: please open the facebook app in Internet Explorer.