Halo: #HaloFeeditForward

Credits & Description:

Company: SapientNitro
Award: AME Bronze Medallion
Brand: Halo Purely For Pets
Title: #HaloFeeditForward
Country: USA
Competition: social benefit
Category: philanthropic appeals
Talent Credits
Barry Fiske - Executive Creative Director, SapientNitro
Jennifer Putnam - Creative Director, SapientNitro
Jason Woz - Art Direction, SapientNitro
Peter Louison - Copywriter, SapientNitro
Emily Morgan - Copywriter, SapientNitro
Elling Stopak - Media, SapientNitro
Jenessa Carder - Creative Strategy, SapientNitro
Joe Heck - Editor, SapientNitro
Michael Maione - Group Account Director, SapientNitro
Josh Reed - Senior Account Director, SapientNitro
Arianna Bolton - Project Manager, SapientNitro
Jason Stamp - Video Direction, Minder Production
Chris Jennings - Executive Producer, Minder Production
Steve Schinnerer - Director of Photography, Minder Production
Gleanna Doyle - Animal Trainer
Steve Marton - CEO, Halo Purely for Pets
David Yaskula - Vice President, Marketing Communications, Halo Purely for Pets
Bettie Hamilton - Vice President, Marketing and Product Development, Halo Purely for Pets
Finish Post - Color & Sound Correction
Barry Fiske - Executive Creative Director, SapientNitro
Jennifer Putnam - Creative Director, SapientNitro
Jason Woz - Art Direction, SapientNitro
Peter Louison - Copywriter, SapientNitro
Emily Morgan - Copywriter, SapientNitro
Elling Stopak - Media, SapientNitro
Jenessa Carder - Creative Strategy, SapientNitro
Joe Heck - Editor, SapientNitro
Michael Maione - Group Account Director, SapientNitro
Josh Reed - Senior Account Director, SapientNitro
Arianna Bolton - Project Manager, SapientNitro
Jason Stamp - Video Direction, Minder Production
Campaign Summary
This campaign was created in an effort to raise brand awareness of Halo’s mission to provide holistic, nutritional health to EVERY pet. Which means a belief in giving pets the finest quality ingredients as well as providing that same nutrition to shelter pets. Passionate pet parents were the target. This audience floods their social channels with pictures of their pets and are discriminating in terms of providing the very best nutrition and care for their animals. The campaign, quite simply, built on that channel behavior by asking people to share a photo of their pet with the hashtag #HaloFeeditForward and Halo would donate a meal to a shelter pet on their behalf. By purchasing Halo, you make your pet the hero too: they are able to pass along their incredible good fortune to a shelter animal in need. To be a Halo customer is to Change a Life.