Hasbro Digital HASBRO GAMES PARTY SAVER by Marvelous Moscow

HASBRO GAMES PARTY SAVER
The Digital Advert titled HASBRO GAMES PARTY SAVER was done by Marvelous Moscow advertising agency for Hasbro in Russia. It was released in Feb 2015.
Advertising campaign for Hasbro

Hasbro: HASBRO GAMES PARTY SAVER

Brand
Hasbro
Media
Digital
Released
February 2015
Posted
February 2015
Market
Russia
Industry
Games
Agency
Marvelous Moscow

Awards:

Golden Hammer, 2015
InteractiveApplicationDiploma
Promo & ActivationNon-traditional ambient and guerilla marketingDiploma

Credits & Description:

Category Interactive
Subcategory Application
Entrant agency Marvelous
Client Hasbro Russia
Brand Hasbro Games
Product/service Board Games
Date release 10.02.2015
Creative director Artem Sinyavskiy
Art director Bulat Ayupov
Account director Cherkas Alexandra
Digital art director Gusev Pavel
Interactive art director Baeva Anna
Copywriter Alexey Shalygin
Chief/senior account director Andrey Korotykin
Website https://itunes.apple.com/ru/app/igry-hasbro/id957778928?l=en&mt=8
Hasbro is one of the largest toy manufacturers and owner of such brands as Monopoly, Twister, Jenga etc. Almost every household has at least one board game by Hasbro. The problem is: little pieces get lost all the time rendering the games unplayable and spoiling the fun for everybody. So we launched the "Hasbro Games Party Saver" mobile app, which contained virtual versions of the game pieces, which are lost the most. We got 50k dowloads