Heartland Beer: Heartland Forest [image]

Credits & Description:

Company Entering: Dentsu Inc., Tokyo
Brand: Heartland Beer
Advertiser: Kirin Company, Limited
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yasuharu Sasaki
Creative Director: Hiroshi Koike
Copywriter: Shinya Nakamura
Art Director: Arata Kubota
Account Executive: Hiroshi Yamaguchi
Planner: Yasuhiro Tsuchiya
Agency Producer: Makiko Kusakabe
Film Production Company: Dentsu Creative X Inc., Tokyo
Director: Atsushi Makino
D.O.P/Cinematographer: Shigeto Kunii
Gaffer: Yuki Nkamura
Film Producer: Yu Ooga
Producer: Nari Kudo
Production Manager: Shotaro Matsumoto
Production Designer: Towako Kuwajima
Post-Production Company: Lespace Vision, Tokyo
Editor: Yuki Ito
Colorist: Notaka Takahashi
Sound Designer: Masumi Takino
Music Composer: Chikara Uemizutaru
Mixer: Satoshi Aizato
English Context Explanation:
A Single Large Tree Is The Symbol Of Heartland Beer. In October 2016, Heartland Celebrated Its Thirtieth Year. The Purpose Of This Campaign Was To Express Gratitude To All The People Who Have Loved And Supported The Brand. We Collected 300 Empty Bottles From 300 Restaurants And Bars. We Carved A Unique Bird Into Each Bottle, And Made Them Into “Bottle Lamps.” The Carved Birds Are A Symbol Of The People Who Relax And Enjoy The Beer, Like Birds Looking For A Place To Rest Their Wings. In The Same Way, Heartland Wants To Be A Comforting Place For Our Customers To Stop And Relax. The Bottles Show How, Over Thirty Years, One Big Tree Had Grown Into A Huge Forest. The Final Step Was To Send The 300 Bottle Lamps Out To Bars And Restaurants Who Had Shown Particular Devotion To The Brand, As An Expression Of Gratitude.
Url: http://forest.heartland.jp/