Heinz: Squeeze the truth

Credits & Description:

In Australia, there is some confusion over what Ketchup really is. In fact, you could say that Ketchup is misunderstood. So Heinz Ketchup, the original premium market leader within this category is here, to tell Australians in person, and set the record straight. The BD Network campaign is brought to life online where you can squeeze the truth out a bottle of Heinz Tomato Ketchup, and is supported by print executions featuring a variety of lines that communicate the product truths around tomato content, thickness and taste, Ketchup style.



Category: Food

URL: http://ketchupspeaks.com.au/

Client: Heinz Australia

Agency: BD Network

Production: BD Network

Country: Australia

Creative Director: BD Network

Executive Creative Director: BD Network

Creative Director: BD Network

Art Director: BD Network

Copywriter: BD Network

Agency Producer: BD Network

BD Network