Hill's: Adopt, 3

Credits & Description:

Media: Digital
Industry: Not for profit
Market: Russia
Agency: Possible, Moscow
Brand: Hill's Pet Nutrition / Adopt A Pet
Marketing director: Alina Emirova
Brand manager: Oksana Artemieva
Digital manager: Elena Arzhatskaya and Natalia Krikunova
Creative director - Maryam Akhunova
Copyright and art-directing - Yuri Korobov
Photographer - Roman Antonov
Designers - Evgenia Kuznetsova, Anna Trotsina
Programming - Oleg Sedikin
Director for work with clients - Sergey Rozhnev
Account director - Natalia Horohori
Published: March 2018
Synopsis:
Re-home Shelter Cats and Dogs with Telegram 'Adopt A Pack' Stickers.
Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly.
That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for them.
To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.