| D&AD Awards, 2016 | ||
|---|---|---|
| Graphic Design | Data Visualisation | Wood Pencil |
| Outdoor Advertising | Poster Advertising/Digital Screens | Wood Pencil |
| One Show, 2016 | ||
| Public Relations | Innovation - Innovation in Public Relations / Innovation in Public Relations | Merit |
Agency: Ogilvy & Mather Group Hk
Client: Hong Kong Cleanup
Chief Creative Officer: Reed Collins
Creative Director: Jim Fong
Creative Technologist: Craig Mason
Designer: Jo Wong
Executive Creative Director: Rafael Guida
Worldwide Chief Creative Officer: Tham Khai Meng
Producer: Carey Pearson
Senior Art Director: Jo Wong
Senior Copywriter: Momoko Yiu
Production Company: Parabon Nanolabs
Account Manager: Sincere Ng
Business Director: Viko Wong
Group Account Director: Carey Pearson
On Earth Day 2015, we created social change and raised awareness of the extent of littering across the city, pinpointing that each of its 7million residents is responsible to some extent. This gave people a real reason to stop littering – litter is no longer someone else's problem. The campaign puts a face to this anonymous crime. Long-term the goal is to change behaviors and attitudes towards litter. We hope to expand this campaign beyond just Hong Kong into cities
globally. It also allowed us to tactically respond if any hot spots for littering appeared.