Hormel Foods Digital, Case study spam@spam.com Campaign by Sungkyunkwan University, Seoul
The Digital Advert titled spam@spam.com Campaign
was done by Sungkyunkwan University, Seoul advertising agency for Hormel Foods in South Korea. It was released in May 2016.
Hormel Foods: spam@spam.com Campaign
Brand
Media
Released
May 2016
Posted
May 2016
Market
Industry
Director
Credits & Description:
The participants forward their ‘spam e-mails’ to spam@spam.com, then we trade this ‘spam e-mail’ for an actual can of 'Spam'. This transformed ‘Spam’ is donated to a community, country or organization that is undergoing poverty/famine. This campaign makes use of 'Spam' as a homonym, transforming a former worthless, negative expression of 'Spam' into something of value. It also aims to create an awareness and an increase in the share of 'Spam' keyword quarries.?
Media: Integrated
Category: Food
Client: Hormel Food
Product: Spam
Agency: Sungkyunkwan University (SKKU)
Director: Sean Sehyun An