Hot Wheels Digital, Case study Hot Wheels For Real

The Digital Advert titled Hot Wheels For Real was done for subbrand: Hot Wheels Toys (brand: Hot Wheels) in United States. It was released in Feb 2012.
Advertising campaign for Hot Wheels

Hot Wheels: Hot Wheels For Real

Brand
Hot Wheels Toys  (Hot Wheels)
Media
Digital, Case study
Released
February 2012
Posted
February 2012
Market
United States
Industry
Toys
Production Agency
Bandito Brothers
Art Director
Elisa Tan
Creative Director
Damien Eley
Copywriter
Guy Helm
Creative Director
Scott Harris
Copywriter
Shelley Chidley
Production Agency
Laissez Faire Presents

Awards:

The International ANDY Awards 2013
Branded ContentToys, Games and SportsGold
Clio Awards, 2013
Content and Contact-Gold
Integrated Campaign-Bronze
Branded Entertainment & ContentMixed CampaignGold
One Show 2013
One ShowBranded Content / OnlineMerit
One Show EntertainmentNon-Broadcast / Long-formBronze

Credits & Description:

Title "Hot Wheels For Real"
Winner Mistress Creative
Client Mattel Inc
Awards International ANDY Awards 2013 (Gold) for Toys, Games and Sports
Creative Director: Damien Eley, Scott Harris
Production Company Bandito Brothers and Laissez Faire Presents
Art Director: Elisa Tan
Copywriter: Guy Helm, Shelley Chidley