Media: Digital
Brand: HotelF1
Agency: Havas
Geo: France
Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Maxime Trenton
Copywriter: Kevin Nugeron
Agency Producer: Marine Legoff
Account Manager: Mehdi Khelil
Client: Laura Degracia
Production Company: XXII
Published: October 2017
Description:
As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a videogame geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stays true to its philosophy. We coded the first four levels of the game, in which a glam rock band hits the road in hopes of writing the best song in the world. Almost immediately, they are caught by the bad guys, Zackhouse, a hard tech band from Scandinavia.