November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow.
The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion.
The world's media follows the story and many other local businesses join with HSBC to show their support.
Media: Outdoor
Category: Cannes
Client: HSBC
Agency: Grey Group Hong Kong
Country: Hong Kong
TV Producer: John Lo
Chief Creative Officer: Michael Knox
Creative Director: Christopher Lee
Art Director: Jeffrey Wong
Art Director: Elsie Lau
Assoc Creative Director: Jeffrey MC Wong
Senior Art Director: Jackie Wong
Senior Copywriter: Keith Lam
Planner: Noc Choi
Chief Executive Officer: Sarah Trombetta
Production Manager: Ken Yau
Account manager: Matt Wong
Huma Qureshi, Regional Director PR & Corporate Communications, Grey Asia Pacific
Cedric Wceke, Senior Executive PR, Grey Asia Pacific: Project Execution