Huffy: Learn how to ride a bike (again!) sweepstakes.

Credits & Description:

Advertised brand: Huffy
Advert title(s): Learn how to ride a bike (again!) sweepstakes.
Headline and copy text: “Maybe you haven’t forgotten how to pedal. But chances are, you’ve forgotten how to ride a bike like it’s supposed to be ridden... Luckily, the Huffy Guide to Ride is here to give you a little push...”
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website: http://brunnerworks.com
Creative Director: Dave Vissat
Art Director/Photographer: Elizabeth Maloy
Copywriter: Alex Greco
Photographer: Francisco Aliwalas (online)
Additional credits:
Chief Creative Officer: Rob Schapiro
Executive Creative Director: Jay Giesen
Lettering: Lin Zagorski
Published: May, 2014
Short rationale: The largest sales barrier for adult women’s bicycle, is moms’ lack of time. A Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride. Also, unscripted, online “surprise” videos, 2:30 – 4:00 long, a 10-year-old kid gets unsuspecting moms—strangers—to go for a ride. A mom can be “too busy” for a bike, but for a kid? And supporting print depicts moms on bikes as escaping from their work and chores.