IBM Digital, Case study Smart to the Bone by Ogilvy & Mather New York

The Digital Advert titled Smart to the Bone was done by Ogilvy & Mather New York advertising agency for subbrand: IBM Cloud (brand: IBM) in United States. It was released in Oct 2014.
Advertising campaign for IBM

IBM: Smart to the Bone

Brand
IBM Cloud  (IBM)
Media
Digital, Case study
Released
October 2014
Posted
October 2014
Market
United States
Industry
Software & Multimedia Productions, SaaS
Agency
Ogilvy & Mather New York
Executive Creative Director
Mike Hahn
Chief Creative Officer
Steve Simpson
Creative Director
Sam Mazur
Copywriter
Sam Mazur
Executive Creative Director
Ryan Blank
Senior Art Director
Okan Usta
Production Agency
Studio@Gawker

Credits & Description:

Brand: IBM
Media: Online
Category: Electronics & Technology
Agency: Ogilvy
Geo: United States
IBM Cloud: Smart to the Bone
Advertising Agency: Ogilvy NY, New York, USA
Chief Creative Officer: Steve Simpson
Worldwide Executive Creative Director: Susan Westre
Executive Creative Directors: Ryan Blank, Mike Hahn
Creative Director / Copywriter: Sam Mazur
Senior Art Director: Okan Usta
Account Team: Joan Voltz, Emily Mazzaferro, Courtney Kunkel
Animation Studio: Studio Animal
Production Company: Studio@Gawker
Published: October 2014