IBM: Datagrams, 3

Credits & Description:

Award:Yellow Pencil
Yellow Pencil / Crafts for Design / Animation & Illustration for Websites & Digital Design / 2014
Agency Ogilvy & Mather New York
Client IBM
IBM is a major sponsor of the US Open, tracking every single stat and piece of data generated by the event. We wanted tennis fans to experience the breadth of IBM's involvement in the tournament so we used the data it collects to create real-time videos that tell the story of each set through the data it produced. The results were shared live on Instagram less than a minute after the set's end. To get the animations out in real-time, we invented a custom algorithm and had animators, designers and writers embedded at the US Open.
Animation Buck
Illustration Buck
Art Director Okan Usta
Mike Lomanto
Chief Creative Officer Steve Simpson
Executive Creative Director Susan Westre
Group Creative Director Mike Hahn
Ryan Blank
Creative Director Niels West
Copywriter Lauren Costa
Content Producer Hannah Villio
Agency Producer Eddie Byrd
Agency Executive Producer Lee Weiss
Advertising Agency Ogilvy & Mather New York
Group Account Director Kimberly Duffy
Account Manager Nicole Vilalte
Account Executive Kaitlin Giannetti
Art Buyer Leslie Dacri
Brand IBM
Client IBM