Iida: IIDA BROADCAST

Credits & Description:

Visit Site: http://www.ground-tokyo.com/awards/2010/SPK/BC_01.html
Advertiser KDDI CORPORATION
Product IIDA
Entrant GROUND Tokyo, JAPAN
Type of Entry: Websites
Category: Consumer Products
Title: IIDA BROADCAST
Advertiser/Client: KDDI CORPORATION
Product/Service: IIDA
Entrant Company: GROUND Tokyo, JAPAN
Advertising/Web Design Agency: GROUND Tokyo, JAPAN
Creative Credits
Name Company Position
Satoshi Takamatsu ground Creative Director
Yugo Nakamura tha ltd. Art Director
Satoshi Takamatsu ground Planner
Yugo Nakamura tha ltd. Planner
Satoshi Takamatsu ground Copywriter
Sohei Kitada tha ltd. Designer/Programmer/Video Editor
Hiroaki Nakane ROBOT COMMUNICATIONS INC. Producer
Masaki Mtsumoto ROBOT COMMUNICATIONS INC. Project Manager
Toshiyuki Terauchi Photographer
Takeshi Kamasuga Lighting
Masaki Yanai ROBOT COMMUNICATIONS INC. CG Producer
Koji Mito aiin CO.,Inc. Mixer
Taeji Sawai Qosmo Inc. Music
Tadaaki Motoi MTV Japan Inc. Casting Producer
Kojiro Nagai MTV Japan Inc. Casting Producer
Brief Explanation:
Actually, the traffic on iida's website far surpassed the viewership on some cable TV channels. That's why we decided to reposition iida's top page as a TV channel. Websites with great traffic should no longer be considered narrowcasts; they have audience and impact worthy of being called broadcasts. What is possible on TV is now also possible on websites. JUDGES: USE THE FOLLOWING LOGON DETAILS ID:/ 2010 PASS: creative