IKEA Digital Forts at Home - Fortress by Instinct Moscow

Forts at Home - Fortress
The Digital Advert titled Forts at Home - Fortress was done by Instinct Moscow advertising agency for IKEA in Russia. It was released in May 2020.
Advertising campaign for IKEA

IKEA: Forts at Home - Fortress

Brand
IKEA
Media
Digital
Released
May 2020
Posted
May 2020
Market
Russia
Industry
Home Furniture
Agency
Instinct Moscow

Credits & Description:

Client: IKEA
Agency: Instinct
Advertising Agency: Instinct, Russia
Creative directors: Roman Firainer
Creative groupheads: Antonina Pirogova
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornova
Country: Russia
Published: May 2020
Synopsis:
IKEA Russia proposed to recreate playhouses from childhood using IKEA products and easy-to-follow instruction.
The idea was developed by Instinct creative agency. The collection includes six different types of houses, among which are: classic WIGWÅM, traditional CÅMPINGTENT, unexpected CÅVE, massive FÖRTRESS, large CÅSTLE, and cozy HÖUSE. IKEA Russia invites Internet users to upload the photo of their playhouses with the special hashtag.
Digital advertisement created by Instinct, Russia for IKEA, within the categories: House, Garden, Public Interest, NGO, Retail Services.