In response to publicity that the Game Of Thrones Night Watch's cape was made from IKEA fury rugs the worldwide retailer came back with a quick interactive response on their Facebook page that gave instructions on how to create one.
Media: Interactive
Category: Retail services
Client: Ikea
Agency: SMFB
Country: Norway
Creative team: Pia Olstad
Creative team: Linus Hjellstrøm
Creative team: Hans Magne Ekre
Creative team: Alexander Gjersoe