Inamu Digital The Second Scoreboard [image] by J. Walter Thompson San Jose
![The Second Scoreboard [image]](https://fcdn.me/efc/40d/inamu-the-second-scoreboard-image-a3863b5f45b35e1b8e06eb3d55.jpg "The Second Scoreboard [image]")
The Digital Advert titled The Second Scoreboard [image]
was done by J. Walter Thompson San Jose advertising agency for Inamu in Costa Rica. It was released in Oct 2016.
Inamu: The Second Scoreboard [image]
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Creative Director
Chief Creative Officer
Awards:
| D&AD 2017 | ||
|---|---|---|
| Creativity for Good | Advertising & Marketing Communications/Brand | Wood Pencil |
| Media | Use of Tv & Cinema | Yellow Pencil |
Credits & Description:
Agency: J. Walter Thompson Costa Rica
Client: Teletica, Inamu, Fedefutbol
Creative Director: Alan Calderón
Designer: Adriana Barboza
Head of Art: Chayito Fonseca
Chief Creative Officer: David Carvajal
Description:
Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%.
To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match.
During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).