Intel: Heroes of INTEL. Guardians of Right Choices. #WhySettleForLess

Credits & Description:

Heroes of Intel® is all about educating Malaysians to never settle for less when it comes to computing. Making the right choice is important for everyday productivity, reliability and performance. The game plays a role in depicting the everyday lives of people settling for less until the 4 heroes save the day with Intel® devices. At the end of the day, Heroes of Intel® advocates supremacy in computing – making right choices for maximum productivity, performance and reliability.
Category: Other
URL: http://pcrefresh.intel.my/heroesofintel/
Client: INTEL Malaysia
Agency: Publicis Malaysia
Country: Malaysia
Art Director: Chong Chee Ching
Art Director: Yinlu Chan
Copywriter: Adrian Bong
Creative Group Head: zaheer kaisar
Senior Copywriter: Ong Sue Yin
Account Director: Alexander Sin
Head of Digital: Randolph Tan
Social Marketing Manager: Benjamin Foo
Social Marketing Manager: Elie Lam
Designer: Rick Tan
Designer: Wind Sow
Illustrator: Liquid Sky
Account manager: Waiean Chan
Web Development Partner: Raymond Yong
Web Development Partner: Ik Zu Quan
Web Development Partner: Hsien Tzuen Ng