Intel: INTEL INFOSTREAM

Credits & Description:

Advertiser: INTEL
Agency: MRM METEORITE
Category: Social Media
Advertising campaign: INTEL INFOSTREAM
Mobile App Development: (Beeweeb)
Social Data Platform: (Radian6)
Digital Creative: Marcio Souza Leite (MRM Meteorite)
Senior Account Director: Marcus Keith (MRM Meteorite)
Senior Art Director: Ricardo Guimaraes (MRM Meteorite)
Technical Director: Gavin Hardman (MRM Meteorite)
Senior Web Developer: Paul Kiddie (MRM Meteorite)
Senior QA Analyst: Wilco van Esch (MRM Meteorite)
Football Stats: (GSM)
Executive Planning Director: Ben Felton (MRM Meteorite)
Football Stats: (Opta)
Technical Architect: Richard Caudle (MRM Meteorite)

Brief Explanation
Everyone knows Intel for the powerful processors they create, but they are less known for the other innovations they develop, which change the way we interact with the world.This project was designed to show people the latter; how Intel innovations can enhance their lives.Based on the principles of ‘big data’ - of which Intel is a pioneer - we created an app that would enhance something dear to our audience’s lives, football, in a way that had never been seen before.Big data = real time processing of information. And what better to bring to spectators of a football match in real-time than all the chat and stats that surround the game? A yellow card is given. And the spectator has instant access to all of the social conversation that is going on about this match event. It is irresistible, if not mandatory, for him to respond to comments he does not agree with. And the conversation spreads like wild-fire. This is what Intel InfoStream does.Launched on both Android and iPhone, covering live matches of 180 top European League clubs and updated for the UEFA EURO 2012 Finals - adding new functions - the app was promoted across a variety of digital media, including online advertising, search, YouTube and in-game mobile advertising (Flurry). Then the real action happened as the ‘earned media’ picked up. Stimulated by rivalry, fans consistently checked their phones during a game and had ‘their say’ about what others were discussing. Top football bloggers and sports journalists on twitter were also using the app during the matches to share accurate real-time opinions and statistics. The results proved how useful it was: 160,000 downloads. 930,000 page views of the app. And 7,475 hours spent on it. 5 and 4-stars rating on the iTunes App Store and Google Play respectively and more than 273 reviews.Fans loved the app. 75% of Android users not only kept it but also continued to use it week after week. The average user had three or more sessions of over five minutes during each game. An in-app survey showed that the app had improved people’s opinion of Intel and increased their propensity to buy Intel based products: 45% said it had changed their opinion for the better, and 44% said that they are more likely to consider Intel when buying technology.