Intel: GLOBAL ULTRABOOK ONLINE EXPERIENCE

Credits & Description:

Advertiser: INTEL
Agency: SAPIENTNITRO
Category: Other Consumer Products (including Durable Goods)
Senior Art Director: Anna Care (SapientNitro )
HTML Lead: Daniel J Van Brunt (SapientNitro )
Graphic Designer: Evan Smithers (SapientNitro )
Account Director: Holland Shand (SapientNitro )
Producer: Benjamin H Tischler (SapientNitro )
HTML Developer: Keith Foster (SapientNitro )
Ipm: Leta Vaitonis (SapientNitro )
Senior Copywriter: Elaine O’Kane (SapientNitro )
Art Director: Mikhail St. Denis (SapientNitro )
Information Architect: Noah A Pan (SapientNitro )
HTML Lead: Ryan Fitzer (SapientNitro )
Art Director: David Fasullo (SapientNitro )
Worldwide Chief Creative Officer: Gaston Legorburu (SapientNitro )
HTML Developer: James Ma (SapientNitro )
Senior Art Director: Norma Penner (SapientNitro )
Senior Ipm: Tahsin Hocanin (SapientNitro )
Creative Director: James Wilkinson (SapientNitro )
VP/Business Development: Rj Hilgers (SapientNitro )
HTML Developer: Stephen R Tidy (SapientNitro )

Brief Explanation
In 2012, Intel launched a new category of mobile device: Ultrabook. Intel engaged SapientNitro to launch this new category online in 27 languages and over 30 countries. With the objectives of raising brand and category awareness and driving traffic to third-party retailers, we developed a campaign to amplify the launch. We took a lighthearted look at Ultrabook features, showing how once you've seen a new device, your old laptop will simply seem too old. Results were impressive, with increased engagement worldwide and an unprecedented click-out rate to third-party retailers – indicating increased category and brand awareness.