Intel: TEMPTATIONS

Credits & Description:

Advertiser INTEL
Product ULTRABOOK
Entrant THE MONKEYS Sydney, AUSTRALIA
Type of Entry Digital: Digital Tools
Category Viral Video
Title TEMPTATIONS
Advertiser/Client INTEL
Product/Service ULTRABOOK
Entrant Company: THE MONKEYS Sydney, AUSTRALIA
Advertising/Web Design Agency: THE MONKEYS Sydney, AUSTRALIA
Justin Drape Executive Creative Director
Jay Gelardi Creative Director
Jay Gelard Art Director
Brent Tunney Art Director
Jay Gelardi Copywriter
Jasun Vare Copywriter
Scott Dettrick Copywriter
Mark Summerville Agency Producer
Dan Beaumont Group Content Director
Kristen Hardeman Content Director
Pia Mcmorran Content Manager
Links: http://ultrabooktemptations.intel.com/
Brief Explanation
Six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks™ as bait. The psychological studies were all devised to make participants step out of their comfort zone, but more specifically observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness; the same qualities that went into the creation of the Ultrabook.