Interac: Winterlicious, Dinner in Black [presentation board]

Credits & Description:

Agency: Zulu Alpha Kilo
Brand: Interac Debit
Country: Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Executive Creative Director: Ron Smrczek
Account Team: Rob Feightner
Account Team: Laura Robinson
Account Team: Winne Hsiao
Account Team: Adrian Goodgoll
Account Team: Mae Thomas
Strategic Planner: Heidi Philip
Strategic Planner: Emma Brooks
Strategic Planner: Ebrahim El Kalza
Writer: Sean Atkinson
Creative Director: Jon Webber
Synopsis:
INTERAC is Canada’s national debit payment platform. Its ‘Be In The Black’ brand platform has been highly successful since it launched in spring 2014. Over the past year, that momentum has continued with INTERAC’s brand message reaching new levels of awareness and record levels of engagement. This was achieved through a tenacious effort to find new and creative ways to deliver the message that “life is better when you use your own money” over credit cards. The highly integrated campaign delivered significant brand equity and business growth. What’s more, this business growth was realized despite a lack of innovation from INTERAC amidst significant industry innovation in this new era of the digital economy.