| Cannes Lions, 2015 | ||
|---|---|---|
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: NON-FICTION: ONLINE (15 MINUTES OR UNDER IN LENGTH) | SILVER |
| Golden Drum, 2015 | ||
| Digital | Interactive tools and other digital solutions | Golden Drum |
| New or innovative | New or innovative | Golden Drum Grand Prix |
| ADC*E Awards, 2015 | ||
| Integration & Innovation | Best Use of Technology | ADCE Silver Star |
| Eurobest Awards, 2015 | ||
| Interactive | Online Video: Interactive Video | Bronze Eurobest |
| Red Apple International Advertising Festival 2015 | ||
| Digital advertising (interactive tools) | Internet video | First (Gold) |
| Innovative advertising | Best innovative solution in advertising and marketing | Second (Silver) |
| Social advertising | Non-standard advertising (New media) | Second (Silver) |
| PIAF, 2016 | ||
| Creative Use Of Traditional Advertising Formats | - | Bronze |
| One Show, 2016 | ||
| Interactive | Consumer - Advertising / Interactive Video | Bronze Pencil |
Advertiser: INTOUCH INSURANCE
Agency: BBDO RUSSIA GROUP
Geo: Russia
Group Account Director: Albena Kovaneva (BBDO Russia Group)
Junior Account Manager: Alexandra Bichaeva (BBDO Russia Group)
Creative Group Head: Alexey Starodubov (BBDO Russia Group)
CG Supervisor: Andrey Kazakov (FIBR FILM Production)
Junior Producer: Anna Lukonina (BBDO Russia Group)
Corporate Project Director: Boris Sorokin (BBDO Russia Group)
Senior Account manager: Ekaterina Moskvina (BBDO Russia Group)
Executive Producer: Ivan Buralkin (SAVE AS IT IS)
Digital Designer: Kirill Emelyanov (BBDO Russia Group)
Executive Producer: Manu Meyer (SAVE AS IT IS)
Creative Director: Nikolay Megvelidze (BBDO Russia Group)
Digital Art Director: Alexandr Lubavin (BBDO Russia Group)
TV Production Director: Boris Anisonyn (BBDO Russia Group)
Assistant: Boris Pirogov (SAVE AS IT IS)
Music Producer: Dmitriy Rubezhov (BBDO Russia Group)
Digital Account Director: Elina Yaroslavskaya (BBDO Russia Group)
Managing Director: Igor Kisil (MINT)
Strategic Planning Manager: Nikita Nikiforov (BBDO Russia Group)
Executive Director: Vladlena Obukhova (BBDO Russia Group)
Creative Group Head: Yuri Mikhailov (BBDO Russia Group)
Other credits: Vladlena Obukhova, Executive Director;Ekaterina Moskvina, Senior Account Manager
Creative idea explanation: Speeding is one of the main causes of traffic accidents. The INTOUCH insurance company decided to demonstrate the horrible consequences of speeding. We uploaded a video entitled “most terrible fatal car crash ever!” to YouTube. The video showed just one car following another for 10 minutes at legal speed, nothing more. But when a user pulled the timeline to find the advertised crash more quickly, in the thumbnails they saw the alternative footage showing the car stroll into the oncoming lane, followed by a head-on collision with a truck. After that we showed our message: Don’t rush!