| Cannes Lions, 2014 | ||
|---|---|---|
| BRANDED CONTENT & ENTERTAINMENT LIONS | Branded Entertainment: Original Game or use of gaming | BRONZE |
| FIAP 2015 | ||
| Internet | Juegos Online | Sol de Plata |
| Prensa y relaciones públicas - Comunicación Institucional | Comunicación Digital | Sol de Plata |
| Clio Awards 2015 | ||
| Branded Entertainment | Product/Service: Games | Bronze |
Título: Videojuego Veterans
Type of entry: Branded Entertainment
Category: Original Game or use of gaming
Advertiser: IRAQ VETERANS AGAINST THE WAR (IVAW)
Product/Service: ONG
Agency: THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona, SPAIN
Client: IRAQ VETERANS AGAINST THE WAR (IVAW)
Product: ONG
Entrant: THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona, SPAIN
Type of Entry: Branded Entertainment
Category: Original Game or use of gaming
Entrant Company : THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona, SPAIN
Contributing Company : THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona, SPAIN
European General Creative Director: Leandro Raposo (The Cyranos)
Executive Creative Director: Pablo Colonnese (The Cyranos)
Strategic Planning Director: Oriol Bombí (The Cyranos)
Creative Director: David Fernández (The Cyranos)
Production Manager: Alba Riart (The Cyranos)
Account Director: Marta Grasa (The Cyranos)
Account Executive: Jesús Verges (The Cyranos)
Creative Director: Joaquín Espagnol (The Cyranos)
Art Director: Eduard Cubel (The Cyranos)
Copywriter: Jaume Rufach (The Cyranos)
Creative Director: Jon Lavin (Mccann Madrid)
Describe the campaign/entry:
How real do you think a video game can be?
Nowadays virtual war is a great success among youngsters of enlistment age who really appreciate its realism. But they aren´t actually realistic. IN A REAL WAR GAME, YOU ONLY HAVE ONE LIFE.
Results:
We asked big video game companies for help but we only got an answer from a small independent studio, Nurendsoft. We designed, developed and distributed the video game to local stores, online shops and big games of famous forums. We promised them a unique and, above all, real experience like the rest of video games, but, in truth, players didn´t actually know what they were buying.
Target: players of video games.
53% donated the amount to IVAW
31% donated the amount to IVAW and brought another game from Nurendsoft
16% wanted the payment refunded
100% admitted that it made them talk about war seriously