Irish Heart Foundation: Irish Heart Foundation

Credits & Description:

Brand: Irish Heart Foundation
Product: Charity
Entrant Company: Boys+Girls Ireland
Client: Irish Heart Foundation
Creative Director: Mark Tuthill
Director: Peter O'Brien
Production Company: Motherland
Designer: Maxi McDonnell
Digital Strategist: Chloe Hanratty
Account Executive: Jelena Stancevic
Other: Annie Atkins, Tattoo Design
Other: Derek Doyle, Head of Production
Other: Mark Tuthill, Creative Director
Other: Mikey Fleming, Art Director
Other: Rory Hamilton, Executive Creative Director
Other: Sam Moorhead, Copywriter
Other: Shane Casey, Head of Digital
Published: February 2018
Synopsis:
Cardiovascular disease is Ireland's number 1 killer, but 80 percent of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to "Show Some Heart" and offer support for those affected or impacted by Ireland's No 1 killer – cardiovascular disease. Empowering, confident and contemporary, the film is a call to arms for a new generation to rise to the challenge and help defeat cardiovascular disease. It's directed by Peter O’Brien (P.O.B) of Motherland fame, one of Ireland's most exciting and renowned young filmmakers who brings his own distinct and contemporary style to the piece.