JAPAN SPORT COUNCIL: FUTURE TICKET

Credits & Description:

SUB CATEGORY : MOBILE MARKETING
COMPANY ENTERING : DENTSU INC., TOKYO
ENTRY TITLE : FUTURE TICKET
BRAND : NATIONAL STADIUM
ADVERTISER : JAPAN SPORT COUNCIL
ADVERTISING AGENCY : DENTSU INC., TOKYO
EXECUTIVE CREATIVE DIRECTOR : YUYA FURUKAWA (DENTSU INC.)
CREATIVE DIRECTOR : KAORU SUGANO/KOTA TOHATA (DENTSU INC.)/DAITO MANABE (RHIZOMATIKS)
COPYWRITER : KANA KOYAMA (DENTSU INC.)
ART DIRECTOR : SHINYA SEINO (DENTSU INC.)/HIROYASU KIMURA (RHIZOMATIKS)
FRONT-END PROGRAMMING : YUYA HANAI/KENTARO MITO/MINORU SAKO (RHIZOMATIKS)
BACK-END PROGRAMMING : HAJIME SASAKI/SHUNSUKE SHIINO (MOUNTPOSITION)
AGENCY PRODUCER : HIKARU IKEUCHI (DENTSU INC.)
EVENT PRODUCER : KOHEI AI/NAOTO YAMADA (DENTSU TEC INC.)
PRODUCTION COMPANY : RHIZOMATIKS, TOKYO/DENTSU TEC INC., TOKYO/
P.I.C.S CO., LTD, TOKYO
DIRECTOR : TAKASHI TOMOHISA
CINEMATOGRAPHER/D.O.P : MURYO HONMA (RHIZOMATIKS)
DESIGNER : HIROYASU KIMURA (RHIZOMATIKS)
EXECUTIVE PRODUCTION PRODUCER : HIDENORI CHIBA (RHIZOMATIKS)
PRODUCTION PRODUCER : TAKAHIKO KAJIMA (P.I.C.S CO., LTD)
PRODUCTION MANAGER : YOSHIE NISHIKAWA (P.I.C.S CO., LTD)
SOUND PRODUCTION COMPANY : FREELANCE, TOKYO
SOUND DESIGNER : AYAKO TANIGUCHI
SPECIAL EFFECTS COMPANY : TYMOTE, TOKYO/P.I.C.S MANAGEMENT, TOKYO
VISUAL EFFECTS : HITOSHI MORITA (TYMOTE)/TAKCOM (P.I.C.S.MANAGEMENT)
URL OF THE ENTRY : http://ourstadium.jp/photo/
THE BRIEF : THE NATIONAL STADIUM IN TOKYO WAS BUILT TO HOST THE 1964 TOKYO OLYMPICS.THE STADIUM HOLDS A SPECIAL PLACE IN THE HEARTS OF JAPANESE AS A SYMBOL OF JAPAN’S POST-WORLD WAR II RECOVERY. IT HAS HOSTED SPORTING EVENTS AT WHICH THE AUDIENCE WITNESSED MANY OF THE GREATEST MOMENTS IN SPORT HISTORY.ON 31ST MAY 2014, THE CURTAIN WAS BROUGHT DOWN ON THIS HALF-CENTURY OLD STADIUM.OUR MISSION WAS TO DEEPEN THE BOND BETWEEN THE PEOPLE AND THE STADIUM, AND TO SHARE THE FRESH START TOWARDS THE 2020 TOKYO OLYMPICS.
THE STRATEGY : THIS PROJECT WAS TO CREATE A COMMEMORATIVE 3D PHOTO FROM EACH PHOTOGRAPH TAKEN WITH MOBILE PHONE CAMERAS OF PARTICIPANTS. THE PHOTOGRAPHS WILL BE TURNED INTO TICKETS OF THE NEW NATIONAL STADIUM IN 2019. EVERYONE TOOK A PICTURE OF THE STADIUM SIMULTANEOUSLY FROM WHEREVER THEY WERE SEATED, AND THEN UPLOADED TO A SERVER. FROM THE INFORMATION OF THE PICTURE, THEIR POSITIONS WERE CALCULATED. THE 3D PHOTO WAS CREATED BY THE PIECES OF PHOTOGRAPHS TAKEN BY EVERYONE ON THE SPOT. ON THE WEBSITE, AS WELL AS LOOKING AT THEM FROM YOUR FAVORITE ANGLE, YOU COULD ALSO FIND YOUR OWN PHOTO.
THE RESULT : MANY FANS TOOK PART IN THE EVENT TO BID FAREWELL TO THE NATIONAL STADIUM, AND 3,836 PHOTOS WERE POSTED TO CREATE A COMMEMORATIVE 3D PHOTO.
 WE CREATED THE LAST PAGE OF THE NATIONAL STADIUM’S LONG HISTORY TOGETHER WITH THE FANS WHO HAVE LOVED THE STADIUM. IT BECAME AN UNFORGETTABLE EVENT. BESIDES DEEPENING THE BOND BETWEEN THE NATIONAL STADIUM AND ITS FANS, IT ALSO BECAME A KICK-START TOWARDS THE CHALLENGE THAT BEGINS IN 2019.